Home ยป Books ยป Book Review: Boulle’s Jewels By Francis Boulle

Book Review: Boulle’s Jewels By Francis Boulle

Book Review: Boulle’s Jewels By Francis BoulleBoulle's Jewels: The Business of Life on November 8th 2012
Pages: 144

'Business is a jungle. But I love animals.' Francis Boulle. Venture Capitalist and CEO Francis Boulle has set out to conquer the world. Armed with strategies not seen since Sun Tzu, philosophies to rival Aristotle, a business head that makes Alan Sugar look like an amateur and thoughts about life that even Confucius would have found enlightening, Francis is king of the new life-gurus. In this must-have little book of Boulleisms, Francis shares his wry observations and indomitable views on business, love, sport, art, family, politics and even pets. He offers expert guidance to help you live your life the Boulle way, even if you've never set foot in Belgravia. Using clever typography, illustrations and amusing diagrams, this is the perfect gift for every budding entrepreneur.


Book Review: Boulle's Jewels By Francis BoulleBoulle’s Jewels Review

Boulle’s Jewels is a funny guide to ‘the business of life’ by Made in Chelsea star, Francis Boulle or should I say Francis Maximilien Yvan Christophe Boulle (yes, that is his real name). On the show, Francis is someone a lot of people like laughing at and it’s usually quite hard to tell whether he’s being serious or joking when he does ridiculous things. Francis is an entrepreneur and heir to a diamond business so he’s living the high life, but does lots of work too (I think). He’s a bit of an oddball, but he’s pretty lovable and definitely one of my favourite characters on the show.

I was under the impression that Boulle’s Jewels would be dedicated to tips on business and being an entrepreneur. Whilst the book starts out like that, after the midway point this book descends into random tips about random things from a list of Francis’ favourite films to ‘picnic protocol’.

Whilst these sections in the second half were equally interesting to read about, I couldn’t help but feel a little disappointed that there weren’t more ‘insightful’ tips on the wonderful world of business given that this book is actually categorised under ‘Business’.

That said, one of the great thing about this book is that you have absolutely no idea what’s going to be waiting for you when you turn the page. It was quite exciting to read Boulle’s Jewels because it is so unpredictable and Francis offers his unique perspective on life, dating, even must-have pets.

If you’re not a fan of Made In Chelsea or you don’t know who Francis Boulle is then don’t bother reading this book – you won’t enjoy it or find it funny. This book is definitely aimed at people who already have an idea of who Francis is, the type of life he leads and what his personality is like. The voice of Francis really shines through this book and you get his sort of awkward, sometimes (unintentionally) self-deprecating humour as well as some down-right outrageous statements that you’re not quite sure what to make of. Several pages are dedicated to quotes from Francis himself and at several moments he jokes about how this book will be a best-seller and how awesome he is, so this book is a mockery of himself in many ways.

What I was really impressed with, was the general design of Boulle’s Jewels in terms of look, feel, design, layout etc. The presentation of this book is impeccable with brilliant graphics, photos and diagrams to support the text. The book itself is also really well made as the material used for the cover and the pages is quite thick. General presentation isn’t something that is usually that striking with a book, but it’s probably one of the key features of this book. Without the fancy graphics this book would be considerably less successful and less interesting to read as the funny pictures/quotes/captions etc. all add to the humour. There’s even a handy piece of string attached to the spine to use as a bookmark – useful for when you want to mark your favourite passage!

All in all, Boulle’s Jewels is an interesting and funny read that is perfect for any fans of Made In Chelsea and Francis Boulle. If you’ve never heard of the show or Francis, then I’d steer clear of this book because you probably won’t appreciate the humour or the strange tips quite as much. Whilst the advice given in this book is pretty funny at times, some of it is actually useful advice for entrepreneurs once you’ve stripped away the comedy.

There are a few life lessons to be learnt from this book and if you can learn those whilst having a good laugh then this book’s done pretty well. You can fly through this book pretty quickly and it’s a nice light hearted read. There isn’t actually all that much text in this book as a lot of page space is dedicated to fancy fonts, block lettering and pictures or diagrams. If you love Made in Chelsea and/or Francis Boulle, like good looking book and having a laugh, then this is a book I’d definitely recommend.

If you like the sound of this, check out this book:

Confessions of a Chelsea Boy by Spencer Matthews
Reasons NOT to Watch Made in Chelsea
Made in Chelsea LA Episode 1

Stay up to date with What’s Hot?

Bloglovin’ / Instagram / Facebook / Twitter / Pinterest



Laura is a culture and travel blogger based in London. She studied French at Oxford University and now studies Law in London. She’s an avid reader and traveller and loves to combine the two with literary travel. Find her tips and reviews on the best reads, eats and destinations on whatshotblog.com.

Find me on: Web | Twitter



  1. Hungry_Healthy_Happy
    16th February 2016 / 1:23 PM

    I really like him on Made In Chelsea, so I will keep a look out for this.

  2. 16th February 2016 / 4:30 PM

    I’m not a fan but my friend is and you’ve just given me inspiration for a little gift for her as she has been a little down lately x

  3. 16th February 2016 / 4:49 PM

    I’ve never watched Made in Chelsea so I have no idea who he is, maybe not one for me x

  4. Camilla @FabFood4All
    16th February 2016 / 5:12 PM

    As this book is about someone from MIC it probably would stand a chance of being read but to be honest I don’t even have time to read magazines any more, sad but true!

  5. 16th February 2016 / 5:36 PM

    I have no idea who he is so I am guessing its not a book for me although I do love reading

  6. 16th February 2016 / 6:10 PM

    I’m not familiar with Made in Chelsea, but the book sounds interesting. ๐Ÿ™‚

  7. Cassandra Mayers
    16th February 2016 / 6:24 PM

    Never watched made in Chelsea but could be a good read x

  8. charlibruce
    16th February 2016 / 7:40 PM

    I’ve never watched Made in Chelsea or have any idea who he is but it does sound like an interesting read

  9. 16th February 2016 / 7:47 PM

    I am not a fan of MIC and have never heard of him but good on him for releasing a book. Is that really his name lol!

  10. Nayna Kanabar
    16th February 2016 / 8:54 PM

    I have never watched MIC so not sure who he is. Looks like the book may be useful yo some people.

  11. London Mum
    16th February 2016 / 10:14 PM

    I think I’d love this book especially the parts less about business because it would really interest me. But the business side would still be something I’d enjoy! x

  12. 17th February 2016 / 8:51 AM

    I remember this guy from Made in Chelsea. He is so awkward. Lol.

  13. Natasha Mairs
    17th February 2016 / 9:52 AM

    I have never heard of him before, maybe because I have never watched Made in Chelsea

  14. Charlotte
    17th February 2016 / 1:32 PM

    This isn’t really my cup of tea but I think my husband would enjoy it. I will mention it to him. x

  15. Hannah Malanga
    17th February 2016 / 10:11 PM

    Its not my cup of tea either if im honest, haven’t even heard of him before. Have to applaud him for publishing a book though

  16. 17th February 2016 / 10:21 PM

    im not a fond of made in chelsea but i would suggest this to friends

  17. Laura
    18th February 2016 / 12:13 AM

    I do like Made In Chelsea and I’m quite interested in hearing tips from how the other half live so to speak so I would read this! xxx

  18. Kacie Morgan
    18th February 2016 / 12:18 AM

    Sounds like a good book, although I’m not very fond of the Made in Chelsea TV programme itself x

  19. Jessica
    18th February 2016 / 5:59 PM

    I like the use of words on his works and this one looks interesting as well. ๐Ÿ™‚

  20. 18th February 2016 / 10:08 PM

    Made in Chelsea is one of my guilty pleasures and I love Francis. He is just adorable. I read the book once it came out and I remember it not being what I expected it to be. It’s great though and I had a good laugh. Did you read Oli’s book yet?

  21. Working Mum Blog
    19th February 2016 / 9:59 AM

    I do watch made in Chelsea but can’t say I recall Francis. The book sounded interesting before I heard about the association with made in Chelsea. Although I watch the show I just never thought about business tips from one of the characters. I might be wrong so will investigate a bit more. Thanks for sharing your review

  22. Beautyqueenuk
    20th February 2016 / 4:16 PM

    Ive never watched a single episode of MIC and havent a clue who he is, though the book is an interesting concept x

  23. 21st February 2016 / 8:09 PM

    I’m not a fan of Made in Chelsea at all, I really can’t stand it. Sounds like a good read but I’d stay clear because it’s him lol

  24. 22nd February 2016 / 11:39 AM

    Another one here who has never seen Made In Chelsea. Sure it will appeal to the shows fans

Leave a Reply

Your email address will not be published. Required fields are marked *

Looking for Something?