If you’re thinking about picking this book up because you think you’re going to be the next Instagram star, think again. Capture Your Style is not a quickie guide to getting a million followers on Instagram (or 4.7 million in Aimee Song’s case). If, however, you’re looking to improve the quality of your pictures, your overall instagram feed and start posting more regularly to create a consistent feed, then you need to pick up this book.
I have to admit that a huge part of the reason why I loved Capture Your Style is because I love Aimee Song and I love her photos. I’ve been following her account ever since I got on Instagram and she’s always been a huge source of insta-inspiration for me. As an Instagram guide, I felt that Capture Your Style is very much aimed at beginner’s. I’m not an expert on Instagram or anything but I found that most of the tips provided were things that I already knew and am already implementing on my account. Whilst I didn’t learn many new things from Capture Your Style, it reassured me that I’m on the right track for having a creative feed that is true to me and my “brand”.
If you carefully follow all of the tips that Aimee has given in Capture Your Style, you should come away with a beautifully curated and creative Instagram feed. However, in my opinion her tips for gaining followers, are of little use today in this algorithmic insta-world. Instagram’s algorithm change, which occurred back in 2016, enraged instagrammers all around the world and the problem only seems to be getting worse.
I think pretty much every account, whether big or small, has seen huge dips in engagement as a result of the algorithm change. As such, a lot of the tips out there for gaining followers and an increase in likes can be of limited use when you’re literally battling against a machine. Aimee highlights all the best ways to help increase your following and improve your engagement but if you find that you aren’t seeing the results, despite following all her advice, it is likely that Instagram’s algorithm is the one to blame. Stick with them – they’re still your best chance of growing your account.
All in all, Capture Your Style by Aimee Song is perfect for someone looking to begin a curated Instagram account. If you already have one, however, this book is still well worth a read to find out more about Aimee’s path to success. I love that I now have some of Aimee’s best photos to hand for inspiration as they are absolutely b-e-a-utiful and mostly shot on an iPhone! That’s probably the most important lesson to take away from this book – you don’t need fancy camera equipment to take creative, high-quality images that people want to double tap.