The Euros have just finished and The Olympics are on its way so there’s never been a better time to think about team spirit. One thing that pretty much every successful team has is good team branding. Whether you’re part of a sports team, a fundraising organisation or a customer assistant, you’ll be required to wear some sort of uniform that matches what everyone else is wearing. I’m contributing to the Branding Your Team infographic being produced by Fire Label, which is being released soon, but here are just five of the benefits of great team branding.
Loyalty and recognition
By creating a strong brand image you can start to gather a fanbase who will immediately recognise you from your unique logo or style. If you don’t give fans a strong brand image to latch onto then it becomes difficult for them to physically show their appreciation of your team. It then becomes difficult for your team to gain a wider audience as people are left describing your team or brand using words, instead of a simple logo or uniform. A picture says a thousand words right?
With the entire team kitted out in the same stuff, you can create a real sense of camaraderie amongst all those involved, which should translate into better results. If you look like a team from the outside then it’s a lot easier to build up your team spirit on the inside. It makes it easy for people to identify the other members of their team very quickly so you never feel alone in whatever you’re doing. This is especially important in sports where you need to react very quickly and know who’s around you to help you out.
Those that are all dressed similarly tend to look a lot neater and thus much more professional. Those around you will immediately think that you are a well-established team with good organisation skills, even if you aren’t. A little team branding goes a long way when trying to impress people (of course, a lot of team branding goes even further 😉)
Imagine walking into a shop and speaking to a customer assistant who was dressed in jeans and a t-shirt, just as you are. I don’t know about you but I wouldn’t put a lot of faith in someone who didn’t look professional or like they were a part of the establishment they work for. There’s something about uniforms that immediately makes a person look more smart and reliable be it a McDonalds worker or a world class football player. You need to wear clothes that makes it easy to identify you in your role, whatever that role may be.
Popular teams that have been established for a long time with large fanbases are a goldmine for sponsorship opportunities. I don’t think I can think of a single sports team that doesn’t have their sponsors logo emblazoned onto their uniform. Even my college (not even uni-wide!) rowing team is sponsored by a large business and it is such a great way for teams to raise funds and companies to gain recognition. Partnerships between sporting brands and sports teams are hugely lucrative for both sides so great team branding can prove to be a real win-win for all those involved.
Do you agree with my points above? Can you think of any other benefits of team branding? Let me know in the comments below!
*This is a collaborative post. All opinions are my own.